How effective is this programme in host countries?
Shell runs its LiveWIRE social investment programme in 17 countries where it operates. Shell LiveWIRE is designed to help and support young people aged 16-30, to start sustainable businesses, and create employment. The core Shell LiveWIRE programme has five elements, which are then adapted to fit local contexts and settings. The five elements are: Bright Ideas Workshop, including access to local economy / market and value chain information on viable entry points for small business; Business Planning & Management Training; Business Start Up including support with access to finance and technology; Post Start Support, including access to mentors, incubation and market linkages; and Performance Measurement including support to identify growth opportunities, and performance KPIs.
Most country programmes work very successfully with a number of key partner organisations. The programme name varies dependent on country and language (e.g. it is Shell Intilaaqah in Oman, and some other MENA countries) but the global programme is Shell LiveWIRE.
Meet some of the thousands of young entrepreneurs in different countries who've benefitted from the programme that began in 1982 in Scotland as a way to share the benefits of the North Sea oil boom. Since then it's engaged nine million young people around the world.
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