Wednesday, January 23, 2013

Shell and Unusual innovations for the future


By 2050, the world's population could grow to 9 billion people, up from about 7 billion today. This growing population and rising prosperity around the world will push up global energy demand, and, for the foreseeable future, most people will depend on fossil fuels for the majority of their energy. 

Yet many of the world's remaining oil and gas fields are in harder-to-reach places and are more difficult to develop. With increasing energy demands, environmental and social pressures on both government and industry, the global energy system needs to undergo a radical change. It has to become broader, cleaner and more efficient. 

Innovation -- the capacity for doing things differently and better than before -- holds the key to unlocking the energy needed today and in the future. Shell Chief Scientists are responding to these challenges by pushing the boundaries of innovation -- working closely with customers and partners to apply creative thinking and technology to achieve more within safe boundaries.

In this short video, Shell Chief Scientists discuss extraordinary and unusual innovative solutions being developed to meet future energy needs.

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